White labels are used by some websites to facilitate a successful brand for offering its services

The name (white label products/services) has come from their packaging image. This packaging allows marketers to give their own trade dress to the products. The history of white label can be traced back to the era of vinyl records. At that time, DJs used to detach label from a trendy record so that the name of the track developer didnt get divulge to their rivals. As a result of this, white label record surfaced.

When generic electronic items such as televisions and DVD players are produced at the massive scale, the process is called white label production. A number of companies keep a sub-brand for their products and these brands are particularly used by them. For example, you can sell a DVD player model-A from brand-A, which is also sold as model-B by brand-B.

Some websites provides white-labels to successful brands to enable them concentrate on services rather than investing in the creation of technology and infrastructure establishment. For instance Amazon.co.uk has been running the website of Waterstone’s until recently. Similarly, LoveFilm runs the DVD Rental services of Tesco. A majority of store brand or supermarket private brand products are offered by companies which change only the labels of the products and then sell them to various supermarkets. Besides, there are some manufacturers who develop generic brand labels of low cost bearing merely the products name (Cola).

Sometimes, smaller banks pass on their credit-card operations to the bigger banks. Moreover, they (larger banks) issue and process credit cards (as white label cards) for a certain amount of fee. This process of outsourcing enables smaller banks to give a brand name to the cards without spending on the infrastructure, which would else lead to excessive overhead.