The Blast Alliance

Google, a Mountain-View California based company, has the biggest search engine on the internet. The company now appears to be gearing itself for a grand entry into the mobile broadband business.

Google is famous for its strategy of taking over new companies that have a good potential in order to foray into new business areas. Google has not limited its activities to searching and it is now an important name in many fields. From 2001, it has taken over close to 55 companies whose areas of interest vary from VoIP and voice-to-mobile software.

The latest news on Google’s acquisitions is that it has announced that it intends to take over AdMob, a company that was established around four years back. AdMob is an advertising company whose products are advertisements that can function on mobile phones.

The FTC, the US regulatory authority, has asked Google to provide further details on its proposed AdMob acquisition. Before this takeover, Google had acquired one more advertising company named DoubleClick, to which the FTC had given its approval after four months of deliberation.

Google is also planning to take over Yelp, a site that reviews local businesses. Yelp’s local services will be a major acquisition in the expanding market for its mobile phone-based location finding applications. Google does not have a good record of accomplishment in the field of local advertising and recommendations in the mobile phone market. Yelp will give Google the necessary booster in this era of social networking and recommendation sites.