With the underwear market packed full of an enormous range of lingerie brands ranging from bargain and lower priced to designer and premium designer, the battle for market share is becoming harder. Buy the latest bikini top and bottoms online.
The female underwear market including bikinis and g strings is worth over 2 billion pounds within Great Britain. With such a lucrative market the number of bra brands who are using pop star endorsements have increased in recent years. The very latest female celebs to put their face and bodies to womens lingerie brands include Melanie B from pop sensations the Spice Girls, Katie Price and former Eternal singer Louise Redknapp.
The Spice Girl, Mel B signed a year long contract with brand Ultimo for a substantial half a million pounds. The pop singer Melanie B has been in the gym to show off her 6 pack in the press photographs for the new range of ultimo lingerie. Melanie B follows in other well known celebrity footsteps. Another famous celeb that modeled for an underwear firm is the striking Louise RedKnapp, she modeled for Triumph. The increase in unit sales for the womens bra and underwear brands using female celebrities to endorse their bras have worked.
A celeb endorsement will work well when the lingerie firm matches itself up with a celebrity who has the same values and beliefs and is a well suited match to the product and the womens lingerie brands target market audience.
